Đức Nguyễn — SEO Specialist
Available for new projects
I help businesses achieve sustainable organic growth
SEO specialist combining Semantic, Technical, Local, E-commerce, GEO, AIO, and HEO expertise. 3+ years · 25+ projects across Vietnam and international markets.
25+
Projects
3+
Years Exp
VI+EN
Markets
About Me
Đức Nguyễn
SEO Strategist & Digital Marketer
I am Duc Nguyen, an SEO specialist with over 2 years of hands-on experience and a proven track record of successfully delivering 50+ projects of various scales across Vietnamese, US, and Thai markets. Based in Ho Chi Minh City, I focus on translating complex algorithms into concrete growth strategies that help businesses achieve breakthrough revenue from organic traffic.
Working Philosophy
I define myself as an optimization specialist focused on genuine core value. For me, successful SEO goes beyond keyword rankings — it is the intersection of precise technique, entity mapping, and topical authority. I focus on establishing a solid entity system and Knowledge Graph signals, helping search engines deeply understand the brand and establish an expert position in the industry.
Specializations
Technical SEO
In-depth diagnosis and optimization of Core Web Vitals, Crawl Architecture, JS Rendering, and Structured Data to ensure peak website performance.
Local & E-commerce SEO
Driving sales and brand presence through Local Pack Domination strategies, NAP consistency, and UX optimization tailored for e-commerce platforms.
Goals & Commitment
I aspire to partner with businesses to build sustainable SEO strategies, optimize budgets, and maximize effectiveness. With deep expertise and commitment to growth goals, reach out — let's create breakthroughs together!
Available for projects
Journey
Education & Work Experience
08/2021 – 01/2024
2 years 4 months
08/2021 – 01/2024
🎓 Education
FPT Polytechnic of Ho Chi Minh City
Digital Marketing
02/2022 – 02/2023
1 year
02/2022 – 02/2023
💼 Intern → Executive
Leadgle
Leadgle Commerce & Services JSC
SEO Intern & SEO Executive
Started SEO career at Leadgle — promoted from intern to executive within 6 months. Hands-on with real projects, mastering on-page fundamentals and link building.
03/2023 – 09/2023
7 months
03/2023 – 09/2023
IT Support & Sales
Scapbot
Scapbot Technology JSC
IT Support & Sales
Parallel with freelance SEO, built additional IT technical knowledge and sales skills — foundation for deeper technical SEO understanding.
03/2023 – 05/2024
1 year 3 months
03/2023 – 05/2024
SEO Specialist
Vũ Long Group
Giaiphapseo.com
SEO Specialist
Delivered SEO projects across diverse industries: immigration, legal, floriculture, dental. Developed systematic SEO processes and managed multiple simultaneous projects.
06/2024 – 08/2025
1 year 2 months
06/2024 – 08/2025
SEO Specialist
Sài Gòn Express
Sai Gon Express JSC
SEO Specialist — taxitaisaigon.vn
Led SEO for taxitaisaigon.vn — achieved 166% KPI (166 keywords top 10), 18,000–20,000 traffic/month, 210–270 leads/month. Handled custom-coded site with multiple technical issues.
09/2025 – Present
Current
09/2025 – Present
SEO Leader
Current
Detailers Movement International
Detailers Movement International Co., Ltd.
SEO Leader
Leading comprehensive SEO strategy — semantic architecture, GEO, AIO. Managing team and building standardized SEO processes for an international business.
02/2023 – Present
3 years · Ongoing
02/2023 – Present
Freelance
Current
SEO Freelancer — Independent
Freelance SEO Consultant
3 years · Ongoing
Independent SEO consulting and implementation for Vietnamese and international businesses. Specialized in complex cases: hack recovery, penalized sites, YMYL niches.
What I Do
SEO Services & Specializations
From technical foundations to next-gen AI search — end-to-end SEO expertise across 7 specialized disciplines.
Semantic SEO
Building semantic architecture — entity mapping, topical authority, knowledge graph signals for deep search understanding.
Core Service
Technical SEO
Core Web Vitals, crawl architecture, JS rendering, structured data, deep technical diagnosis.
Core Service
Local SEO
GBP optimization, citation building, local pack domination, NAP consistency.
Core Service
E-commerce SEO
Product page optimization, category architecture, faceted navigation, product schema.
E-commerce
GEO
Generative Engine Optimization
Optimizing for AI Overviews, ChatGPT, Perplexity — next-gen search visibility.
Next-Gen
AIO
AI-Integrated Optimization
AI-integrated content workflows — research, briefing, QA, scaling.
AI-Powered
HEO
Holistic Engine Optimization
Multi-channel: traditional SEO + AI search + social signals.
Holistic
Proven Results
Case Studies
Real projects, real numbers — measurable impact across diverse industries.
Di Trú Định Cư Mỹ / Canada / Úc — citizenpathway.org
25.000Organic Traffic/mo
50%Keywords Top 1-3
100%KPI Achieved
Objectives
85% of main keywords reach top 3-5. 85% of news keywords reach top 7. Achieve 10,000 organic traffic/month.
Context
New website with self-implemented SEO showing no results. Committed KW volume: 24,830. Target keywords: US EB-5 immigration, Canada immigration, US settlement, Canada investment immigration.
Challenges
Custom PHP-coded site with extensive technical & UI/UX errors. Missing core features: tables, nofollow attributes, image captions. Main page architecture not SEO-optimized.
Results
100% KPI achieved. 50% of keywords in top 1-3; 40% in top 4-7. Reached 25,000 organic traffic/month — 2.5× the original KPI target.
Search Console — Organic Growth
GA4 — Traffic & Sessions
Luật Thương Mại — luatthanhcong.com
30.000Organic Traffic/mo
93.3%Keywords Top 3
100%KPI Top 5
Objectives
85% of main keywords (15 KWs) reach top 5. Achieve 20,000 organic traffic/month.
Context
WordPress site, previously SEO'd. KW volume: 14,270. Target keywords: company registration services, turnkey company setup, work permits, sole proprietorship registration.
Challenges
Two parallel domains (.com & .vn) — .vn domain got hacked, impacting the main .com SEO. Brand name conflicts with a well-known Vietnamese book title. Toxic backlinks and copied, unoptimized content.
Results
100% of keywords in top 5. 93.3% of keywords in top 3. Reached 30,000 organic traffic/month — 50% above the KPI target.
Search Console — Organic Growth
GA4 — Traffic & Sessions
Lan Hồ Điệp — lanhodiep.vn
20.000Organic Traffic/mo
80%Keywords Top 10
55.130Total KW Volume
Objectives
85% of 60 target keywords reach top 10.
Context
Committed KW volume: 55,130. Target keywords: phalaenopsis orchids, dendrobium, orchid plants, potted orchids. Previously SEO'd site with poor results.
Challenges
Severe duplicate content and keyword cannibalization. Technical & on-page errors suppressing the site. High backlink count but mostly social & spammy Japanese link injections from prior SEO.
Results
80% of keywords reached top 10 within 3 months. 20,000 organic traffic/month. Project paused after 3 months as client launched separate niche sites.
Search Console — Organic Growth
GA4 — Traffic & Sessions
Nha Khoa SQ Dentist — Hack Recovery (sqdentist.vn)
200K+Spam Pages Cleaned
✓Fully Recovered
0Spam Links Remaining
Context
Site had 500 visits/month and was ranking for dental implant keywords (including implants for overseas Vietnamese). After being hacked: 200K+ spam pages indexed, main keywords dropped, site suppressed by Google.
Challenges
Massive hack — 200K+ spam pages injected and indexed. During recovery, a competitor re-hacked and redirected the domain to another IP, causing 5xx errors for 1 day. Required complete manual cleanup.
Strategy
Removed & reinstalled plugins. Blocked crawl parameters via robots.txt. Backed up source to secondary domain. Pointed hacked domain to new hosting. Manually cleaned injected code/links. Non-www → www redirect. Content audit & re-pushed service URLs.
Results
Site fully cleaned of spam links, showing steady recovery. Additional resources required to restore full organic reach.
Site state before hack
GSC after hack recovery
Taxi Tải Sài Gòn — taxitaisaigon.vn
166%KPI Achieved
270Leads/month
20.000Traffic/month
Objectives
80% of main keywords (80 KWs) reach top 10. Achieve 18,000 organic traffic/month.
Context
Committed KW volume: 148,000. Target keywords: cheap moving service, full-service HCM moving, house transport, affordable relocation. Custom-coded site with many technical errors and missing SEO functions.
Challenges
Custom-coded site missing basic SEO functionality. Highly competitive service keywords. Competitors using black-hat tactics (spam backlinks, hidden text links). Maintained sustainable white-hat approach throughout.
Results
166% KPI — 166 keywords in top 10 (target: 80). Traffic: 18,000–20,000/month. Raw leads: 210–270/month.
Search Console — Keyword Rankings
GA4 — Traffic & Leads
Di Trú EB5 — wwpath.vn
60%Keywords Top 10
90%Keywords Top 20
9.610Total KW Volume
Objectives
50% of main keywords (40 KWs) reach top 10. 70% of keywords (63 KWs) reach top 20.
Context
Committed KW volume: 9,610. Target keywords: US EB5 immigration program, EB5 investment program, EB5 consulting in Vietnam. New WordPress site with no prior SEO.
Challenges
Extreme competition from dominant brands (Citizen Pathway, IMM Groups, Khai Phú) with far greater resources. Impacted by AI Overviews and US EB5 policy changes that restricted content reach.
Results
Exceeded all targets: 60% of keywords in top 10 (target 50%); 90% in top 20 (target 70%).
Search Console — Keyword Rankings
GA4 — Traffic & Sessions
🇻🇳 Vietnam Market
And 20+ more projects
Industries: Fashion, Fresh Flowers, Logistics, Wine & Spirits, F&B, Real Estate, and more
Fashion
Fresh Flowers
Logistics
Wine & Spirits
Furniture
F&B
Education
Real Estate
+12 more
🌐 Global Market
Global Projects
SEO projects for international markets — US, Australia, Europe and more.
Expertise
Skills & Tools
Ahrefs
SEMrush
Screaming Frog
Google Analytics 4
Google Search Console
Looker Studio
WordPress
Microsoft Clarity
Claude Code
Cursor
Majestic SEO
Surfer SEO
PageSpeed Insights
Rank Math
Yoast SEO
ChatGPT
Python / SQL
Bing Webmaster Tools
SE Ranking
Sitebulb
Technical SEO & Data
Optimize Core Web Vitals, Page Speed to the extreme, crawl budget optimization, and JS/bot source structure handling. Deep technical diagnosis to overcome algorithm barriers.
Website Design & Management
Directly design, build, and manage WordPress CMS. Intervene with HTML/CSS to upgrade interfaces, optimize On-page UI/UX, and improve end-to-end user experience.
Data Reporting & Looker Studio
Build automated SEO reporting dashboards using Looker Studio, integrating GA4 and GSC. In-depth data analysis to make optimization decisions based on real metrics.
SEO Performance Audit
Analyze and evaluate data crawl performance, measure comprehensive website health metrics and identify bottlenecks.
SEO Strategic Planning
Build in-depth Roadmap plans, forecast traffic ROI, and direct sustainable target campaigns for businesses.
Silo / Topic Cluster
Research core topics, establish cluster web structures, Entity coverage, and optimize Internal Links.
PBN Management & Recovery
Safely operate PBN systems, audit links, and implement sustainable White-hat Backlinks aligned with new algorithms.
SEO Strategy & Management
Build long-term overall roadmaps, plan budgets, and manage committed KPIs (traffic/rankings).
SEO E-commerce
Restructure e-commerce website link architecture, handle dynamic links, and classify product category systems.
Contact
Let's create results together
Whether you need an SEO audit, a long-term strategy, or help recovering from a Google penalty — I'm here to help you grow sustainably.
✓
Free initial consultation
✓
Custom SEO strategy for your business
✓
Transparent reporting & KPI tracking
✓
Vietnamese & English fluent